Are Your Search Engine Rankings At Risk?

While most engines are becoming more and more adept at detecting “spam” pages and penalizing or removing them, there is an unfortunate side effect to this efficiency - some companies that are innocent of intentional wrongdoing unknowingly have sites that

Google Puts the Byte on Overture - Search Engine Wars

Over the past few months we’ve watched the corporate maneuvers in the search engine world heat up into an all out business war. While the war is being fought on several fronts by several search engine firms, the most ferocious fighting is being waged betw

Wading Through The Search Engine Myths

There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. Throughout the years some prevailing search engine myths have developed. Some of these myths are still encouraged by companies with a f

Google Beats Expectations & Optilink Update

They did it again. Last week Google again surpassed anyone’s expectations when they reported first quarter results 93% higher than the previous period in 2004. They made more money than even they thought they would.

Personalize Me - Yahoo and Goog Getting to Know You

Regardless of how consumers personally feel about the concepts of data mining and information personalization, it is now more of a modus operandi than it is a trend in marketing. The major search engines are adopting this method of operation with both Google and Yahoo announcing personalized search features in the past two weeks and […]

Google Beats Expectations & Optilink Update

They did it again. Last week Google again surpassed anyone’s expectations when they reported first quarter results 93% higher than the previous period in 2004. They made more money than even they thought they would.

Copywriting: 6 Tips to Converting Traffic

Most web savvy marketers know that a properly implemented Pay Per Click Marketing and Search Engine Optimisation (SEO) campaigns can drive huge volumes of traffic and has the potential to create a regular stream of new business opportunities.

Inspecting Your Web Site For Spam

In the search engine optimization field, the word Spam is used to describe illegal techniques used to try to fool search engine spiders. This section will outline a few of the more frequent Spam techniques used by webmasters or unscrupulous SEO practition

Google “My Search History” Personalization

Google Labs has released the beta version of what might become the application that changes Google’s relationship with its users forever.

Dealing with Times of Great Change

Search engine optimization firms tend to have unique relationships with their clients. Like our colligate cousins in the web design field, our clients often see our services as one-time events. Once the initial SEO campaign is completed and websites have achieved Top10 placements, some clients are content to go about their business assuming their placements […]