What is happening behind the scenes at Google these days? Trying to figure out exactly what is happening behind the closed doors of the Googleplex is much like trying to get solid information on the Illuminati. One can find lots of rumour and conjecture but there are a very limited number of individuals willing or […]
This article begins a series of articles on how to test your own web site for search engine and visitor.
Keyphrases (those phrases that potential customers are using to find products or services on search engines) are the building block of any search engine marketing strategy. It is essential that they are chosen carefully, or else the remainder of the campa
Search engine placement is a science and, like any scientific project a proper search engine campaign requires a controlled environment. Even in the best of circumstances an SEO has a myriad of variables to consider that may have a positive or negative ef
Google’s newest patent application is lengthy. It is interesting in some places and enigmatic in others. Less colourful than most end user license agreements, the patent covers an enormous range of ranking analysis techniques Google wants to ensure are kept under their control.
With many Web sites no longer ranking for even their official company name, it is important to understand how sites get penalized for having unnatural backlink anchor text. SEO consultant Andy Hagans explains how to make link popularity and LSI work for you–without getting your site penalized.
Jon Glick is in the house. Become.com, the new shopping focused vertical search engine, sent out a press release last Tuesday officially announcing the addition of Jon Glick to their team.
MSN search announced plans to triple its staff and radically increase the pace of product research and development. Analysts suspect this expansion will close the door on deals with Overture, Inktomi and LookSmart in the near future.
