Working out a marketing plan for new and evolving websites is a bit more complicated than it used to be. There are a few new things to be considered before embarking on a search marketing campaign than in previous years. Search marketing has become more important and is thus becoming more professional. With growing acceptance of online communication tools, and a number of alterations to the faces of search engines themselves, the marketing arena has been upgraded from a three-ring circus venue to a Super Bowl sized stadium.
Click Fraud is the greatest threat to the rapid growth of the paid-search marketing sector. What is click fraud and what makes it so dangerous to the stability of the major search engines’ business models?
Search Engine Marketing is a sensible vocation. Driven by many of the same basic tenets that inform the traditional marketing sector, the goal is to be sure one’s clients’ products are among the first people think of when looking for that certain something those clients create.
There are lots of articles about improving positions on search engines and methods of driving traffic to your web site. Strangely, little has been written about the conversion of visitors once they arrive on your web site from search positions. Here are some useful things to consider.
One of the top stories to come out of last week’s Search Engine Strategies Conference in Toronto was the announcement of the Search Engine Relevancy Challenge. It will cause waves far beyond the Great Lakes region where the news hit first – waves that have the potential to rock the boats of a couple of top search engines located far, far away on the Pacific Coast.
A lot has been written in the past about the robots.txt file, but there is still a lot of confusion in the forums and in the marketplace about it. In this article, I will try to remove some of the mystery about this little innocent, but very helpful file
The idea behind an organized, well-planned website is that it’s designed according to the original specifications outlined in the “Business and Functional Requirements” discussed in Part 1 of this series. This exercise makes sure each detail is covered in
There are many factors to consider when selecting a search engine optimization company. Unfortunately, many businesses that haven’t previously used search engine optimization to promote themselves are unsure how to evaluate potential vendors, and many are
If your site isn’t found in the search engines, it is probably because the robots couldn’t deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot’s not being able to crawl
Toronto is the largest city in Canada and the fifth largest in North America . There are more people in this city than there are in the entire province of British Columbia. It is also my home town so I was more than pleased to be asked to speak at the Toronto Search Engine Strategies Conference again this year.