The winter holiday season is the most important segment of the year for North American retail businesses, often accounting for more than half of annual revenues. For many businesses, the period between October and mid-January makes or breaks the bottom line.
any search industry observers see click fraud as the number one threat to the growth of the Internet economy. An even greater threat has emerged one that not only places the entire infrastructure of the Internet at risk, it also threatens non-Net users.
Identity theft has always been an issue in our economy, at least […]
The undisputed top story at last week’s WebmasterWorld Search Conference in New Orleans was the “Search Engine SmackDown” on Thursday afternoon between Matt Cutts, a Software Engineer from Google, and Tim Mayer, the Director of Product Management at Yahoo Search.
The summer of 2005 is going to be an interesting one. The world of search will be fundamentally different by Labour Day. From the recent changes at Google (the effects of which will be shown over time in the core algorithm), to the introduction of several unique types of search engines, dozens of fresh ideas […]
You may have already heard or read about Google’s latest patent application regarding “information retrieval based on historical data”, but if you’re like me, you probably didn’t bother to read it all. Patents are not easy to read, that’s for sure! I had skimmed it and glanced at a few forum posts and […]
While search engine optimization has become an established method of marketing to potential customers, the newer and potentially invaluable method of website conversion has not received very much attention.
As RSS gains wider acceptance, it will impact the way companies communicate online and the way users get information. RSS not only provides benefits for publishers and users, it also enhances Search Engine Marketing programs.
This article explains the process of website conversion for a paid search campaign and identify some strategies to reduce the gap between your baseline performance and your website performance goals.
I’m sure you’ve heard that the purpose of a website is to achieve a predetermined goal. This could be to generate a sale, build a newsletter database, fill in an online quote form, or download an e-book. Whatever the goal, one of the main things that determine the long-term success of a website is its […]
Google officially became an adult late last summer after surviving the techno coming of age ritual known as the IPO. Now that they are all grown up, Google appears to be willing to make compromises on their beloved core mission: to make money without being evil.
