The summer of 2005 is going to be an interesting one. The world of search will be fundamentally different by Labour Day. From the recent changes at Google (the effects of which will be shown over time in the core algorithm), to the introduction of several unique types of search engines, dozens of fresh ideas and innovations are finding their way onto our monitors each day. The landscape of the search environment is going to alter its appearance before the leaves change colour in mid-autumn. These changes should serve to solidify the market for a number of new niches in the search-marketing sector.
You may have already heard or read about Google’s latest patent application regarding “information retrieval based on historical data”, but if you’re like me, you probably didn’t bother to read it all. Patents are not easy to read, that’s for sure! I had skimmed it and glanced at a few forum posts and articles that discussed it, but until today, I hadn’t actually read it completely.
While search engine optimization has become an established method of marketing to potential customers, the newer and potentially invaluable method of website conversion has not received very much attention.
