AOL has caught on to organic search engine placement in the biggest way. In an optimization and paid-inclusion campaign managed by Carat Interactive, AOL will target keywords relating to the various user “channels” AOL offers such as Black Voices, Music Sessions, City Guides, Personal Finance, etc…
The Internet has finally become the world’s primary marketing tool, fundamentally altering corporate ad planning and spending. Momentum had been building around the online marketing sector for over three years but 2005 appears to be the year that mainstream marketers notice their universe has changed.
Earlier today, the good folks over at Spider-Food.Net noticed all AdWords advertising for Pay-per-click detection and analytics firms had been pulled from Google search engine results pages.
Whether you’re launching a new site design, changing your directory structure, or – gasp – changing your domain name, your site traffic and search engine rankings will, in one way or other, be affected.
Google is undergoing some of the most sweeping changes in its short, seven year history. As of next week, Google will have finished sorting what might be its largest algorithm shift ever as the final points of the 3.5 part Bourbon Update were installed last Monday.
For some unfortunate souls SEO is simply the learning of tricks and techniques that, according to their understanding, should propel their site into the top rankings on the major search engines. This understanding of the way SEO works can be effective for a time however it contains one basic flaw Â… the rules change.
As we enter 2005, a hot topic in the search marketing industry has been the drastic increase of major category keyword bid prices for top-tiered pay-per-click search engines like Overture and Google Adwords. Although the degree of increase varies among industry resources, a recent survey conducted by the Search Engine Marketing Professional Organization (SEMPO) indicated an average 26% increase in bid prices in 2004.
Search engine optimization is in many ways, like weight loss. You’ve got some things that are effective, some that are not and it’s hard to tell the claims of one from the other. You want to believe the great-results-with-no-effort claims, and you hope they are true… but are they worth wasting your time and money on?
Michael Yang and Yeogirl Yun are two of the most interesting entrepreneurial engineers in the business of search. Representing the business brains and intellectual brawn behind the vertical shopping search engine Become.com, both Yang and Yun have storied histories in the industry.
essential reasons why you should expand your search engine marketing strategy beyond just Google, paid search or any other singular search engine marketing strategy to encompass the broader opportunities available for your business.