There have been many significant changes to the face of search over the last several years with engines becoming more intelligent than ever before. Today’s users expect mainly fast, easy, relevant and satisfactory search results. In response to this search engines have responded by giving users more control over search results than ever through the emergence of alternative search engines.
Savvy business buyers know the fastest and most efficient way to research and compare products and services is on the Web. Even the venerable Thomas Register recently went Web only, discontinuing their print catalog.
For the past few years I have been writing about the immense changes happening in search marketing. These changes are driven by a number of factors but the two that make the biggest difference are technological advances and user adoption.
Search engine optimization (SEO) is big business these days. If your company has a website, chances are good that you would like people to be able to find it when they’re searching at Google or Yahoo for the products and/or services you sell. Many companies that have had websites for years had never thought about SEO before — they didn’t have to. Suddenly they are waking up to find that their competitors are gaining on them in the search results, and they don’t like it!
There has been a lot of talk about Google and MSN’s new algorithms and Yahoo’s search engine changes. When these changes finally do occur, it is always important to remember the number one rule in SEO: DON’T PANIC!
Pay-per-call is good news for America’s small to medium sized businesses, especially those without websites. It can also be used to good advantage by firms with complex products and services that require a personal or “high-touch” sales approach to close the deal.
Google is getting sued for headhunting one of the brightest techno-brains in China , Dr. Kai-Fu Lee . Actually, Dr. Lee was in Redmond Washington , working for Microsoft when the deal went down and Microsoft is pretty pissed about it all.
SEOs and SEMs take great interest in a number of lists and statistics beyond the Top10 search rankings. One of the most helpful aspects of working on the Internet is the ease of compiling and tracking statistical data. It is relatively simple to find statistics on user numbers for the major search engines and for unique clients.
hate to imagine that in your web development project team meetings, the one thing that will be overlooked is consideration for the end user. Yet, how many white boards have you seen lately that have “ease of use”, or “be polite to customers” scribbled anywhere on them? Rather, the discussion hits on revenue generation, business requirements, colored backgrounds and information architecture. All good things, of course, but I’m quite sure you all want somebody to use it too, correct?
For those of you not yet aware, Google is currently updating the PageRank they are displaying in their toolbar. Each update causes a stir among the SEO community and webmasters trying to get their websites to the top of the Google Rankings.