There have been many significant changes to the face of search over the last several years with engines becoming more intelligent than ever before. Today’s users expect mainly fast, easy, relevant and satisfactory search results. In response to this search engines have responded by giving users more control over search results than ever through the emergence of alternative search engines.
Savvy business buyers know the fastest and most efficient way to research and compare products and services is on the Web. Even the venerable Thomas Register recently went Web only, discontinuing their print catalog.
For the past few years I have been writing about the immense changes happening in search marketing. These changes are driven by a number of factors but the two that make the biggest difference are technological advances and user adoption.
