The changes that have happened over the span of the search marketing industry are enormous but have happened in four distinct waves, the latest of which is peaking right now. These changes have forced a shift in the way strong SEO and SEM firms approach clients and campaigns, most wanting to perform a short round […]
I am a partner in a website design and development company. Within the past year, I have begun to learn as much as possible about the search engine optimization and marketing world. While reading and researching, I have found that there is very little useful information on the current trend(s) of pricing SEO/SEM […]
Final strategy that involves calculating and using your average customer lifetime value as a way to bid at higher prices while remaining profitable.
