This article will discuss the general metrics you should be looking at as an ‘e’ business and more importantly why you should be looking at them.
Summer is over in seven days for tens of millions of students across North America . Going back to school is both exciting and anti-climactic, at least if I remember correctly.
There are many tools that SEO and SEM technicians can use to make their job easier and get it done quickly. The latest offerings were presented in the My SEM Toolbox session at Search Engine Strategies San Jose on August 11.
I have seen the SEO industry evolve a great deal over the years but never more dramatically than it is right now. Lately I have noticed signs that the “free ride” of getting easy website traffic from search engines is coming to an end. And that has caused many optimizers and website owners to ask themselves, “Is overnight SEO success still possible?”
Today, Google announced the release of its own Instant Messaging and VOIP (voice over IP) service, Google Talk . Yahoo has also made a couple of interesting moves this week as it works to become the network advertising provider of choice for much of corporate America .
The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. This article will discuss another KPI and why this is an important metric, the time your visitors spend on your website.
In 1995, just having a Web site was cool, but promoting it was simply unheard of. Back then, Google was just an infinitely large number used by geeks and mathematicians to determine the probability of getting a date with Pamela Anderson. Fast forward to 2000: almost all businesses had a Web site (some even funded by a business plan sketched out on a bar napkin), and Google was a becoming a popular method of locating sites of interest. Some marketers even allocated a small portion of their Superbowl media budget for search engine programs.
Two weeks ago, I used this space to write about the importance of usability in website design. The article was supposed to act as a lead-in to a short series of articles on the basics of search engine optimization and as a gentle suggestion for webmasters concerned with converting visitors into buyers. As it turned out, the article was long on style but short on substance.
Once you have optimized the onsite factors from part one of this series it’s time to launch into the external factors. External SEO factors generally refer to the internal links to your, and your competitor’s, website.
To phrase it in as juvenile a way as I possibly can, I think search engine spam sucks. I think the use of, and subsequent macho bragging about, spammy SEO techniques is detrimental to the SEO/SEM industry as a whole. I have a number of reasons for staking this position, none of which I intend to outline in this article. I have an even greater concern surrounding spam, search engines, and the nature of the SEO/SEM sector I wish to write about today.