Analyzing your competition should be the second step taken during the SEO process (right after and sometimes even during keyword selection). Looking at what and how your competition have positioned their website where you want yours to be placed will lend great insight into how to get yours there.
The purpose of any business website is to promote a product or service online. The purpose of an ecommerce website is to take it one step further and to allow your visitors to purchase your products or services directly from your website.
The purpose of any business website is to promote a product or service online. The purpose of an ecommerce website is to take it one step further and to allow your visitors to purchase your products or services directly from your website.
The aging delay makes moving your site to a new domain tricky. Do you have to lose your rankings for months to do it? Find out how to keep your rankings while your site is aging.
Last week the big news was that Rupert Murdoch’s News Corp was in talks to acquire an established but unnamed entity. This week, the big news is not so much that News Corp is looking to acquire a search player; it’s whom they are trying to acquire.
This was a truly interesting week. On top of the Search Engine Strategies Conference in San Jose, the past five days provided search marketers a front-row view of international economic development, the growth of a media empire, the internal disruptive influence of corporate culture shifts, and a colligate game of “mine is bigger than yours.” While a happy family obligation kept me away from San Jose, the week had several profoundly powerful sleeper stories that show how serious, ironic and silly the world of search is.
Known as the web’s Usability Czar, Jakob Nielsen is one of the Internet’s most respected consultants, authors and commentators. Dr. Nielsen’s fame stems from his uncanny ability to note basic things most observers miss or gloss over. Although many of his observations on website usability amount to basic common sense, his message is often ignored by small to medium sized business websites and by newer webmasters and search engine marketers.
Recently, I’ve read a lot of articles and forum posts from people discussing what they believe to be the most important factors in achieving high rankings. Some I agree with, but others make me feel like I’m in a completely different line of work! Unfortunately, with so much misinformation and half-truths out there, stuff gets repeated by many who have never really bothered to check the accuracy of their statements. It’s fine to speculate about SEO techniques that may or may not work, but people need to remember to make it clear that what they’re saying is often just a guess or a hunch.
Google has had another bad day on the public relations front yesterday. Three stories about Google made search marketing headlines which, for a company as interesting and innovative as Google is fairly typical. Yesterday’s headlines however were a headache for Google and should act as a heads up for Google’s executive team. Columns appearing in both the mainstream and the technical press pointed to three major PR blunders, each of which could be considered a fairly significant scandal in its own right.
Part 1 explained the dominant role of search engines in the B2B buying process. Now it’s time to explore the return on investment (ROI), as well as the effectiveness and flexibility of organic search engine optimization (SEO).