A study of search results displayed at the four major search engines shows that each engine is increasingly producing results that differ from the other engines. In other words, searchers can be reasonably confident that Google, Yahoo, MSN or Ask Jeeves will, more often than not, return results unique to the engine being used.
Starting an ultimately effective pay-per-click campaign is difficult. Although the paid search engines like Google Adwords and Overture (now re-branded as Yahoo Search Marketing Solutions) want you to believe otherwise. A goal of “getting website traffic” is logically appealing since marketers tend to directly associate website traffic to producing website actions like sales, […]
Search marketers were surprised yesterday by the announcement that three of the most influential publications in the search marketing sector had quietly been sold to new owners.
