Google Takes Backhanded Bow Out of Size War with Yahoo

Google earlier this week announced they were ending their participation in what has become known as the “size war”. They removed the document-counter on their front page and acknowledged the size of a search engine’s index does not necessarily reflect the most important measure of a good search tool, relevance.

Search Engine Advertising Choices

Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other. Why is it then that advertisers from small business to mega-corporation tend to show higher interest in the more expensive and least effective of the two?

Upstart Comparison Search Engine: Don’t Buy Junk.com

For budding Internet entrepreneurs Andrew Holt and Rishi Khaitan, building a better mousetrap was the key component in their vision of the upstart comparison search engine dontbuyjunk.com. Behind the sparse front page is a wealth of products, information and consumer recommendations on a wide array of consumer and business electronic goods. Searchers are offered a number of comparative tools to change and narrow results, ranging from general price and product-specifications, to much more specific details relevant to each product type.