Everyone loves Top10 lists. In the SEO industry, where search engine results form the ultimate Top10 lists for clients and practitioners, the sheer number of ways a website, document or other spiderable object can be designed makes it very difficult to produce a general Top10 list for best practices. There are however, a number of basic mistakes made by webmasters, site designers and new online-entrepreneurs that inadvertently create obstacles to search placement success.
Everyone loves Top10 lists. In the SEO industry, where search engine results form the ultimate Top10 lists for clients and practitioners, the sheer number of ways a website, document or other spiderable object can be designed makes it very difficult to produce a general Top10 list for best practices. There are however, a number of basic mistakes made by webmasters, site designers and new online-entrepreneurs that inadvertently create obstacles to search placement success.
Search engine marketing has boomed in recent years and statistics show that spending for online marketing is only going to continue to increase year after year. Several years ago the concept of running a website in conjunction with your “brick and mortar” store was seen as just another avenue to generate a handful more sales each year. Today, running a website is not only a great way to generate a considerable amount of new revenue, it is almost essential to the total marketing plan of your business.
There are many ways competitor intelligence research can give you a competitive advantage in achieving your website business goals. Competitor research is an integral part of premium SEO services. It can help you beat the competition in the SERPs (search engine results pages), and it also works to protect your brand
Working with client PR firms to optimize press releases often generates some interesting discussion and education about writing style and keyword usage. A lot of press releases seem to be written by budding poets or ex-ad copywriters trying to be clever with the reader. This does not always bode well for keyword based ranking in algorithmic news and search engines.
Have you heard about the latest “sport” in dirty online business? It’s called Google Bowling and it represents a gaping flaw in Google’s system that allows your competitors to sabotage your site to the point of getting it banned or penalized.
Google is rumoured to be developing a tool so powerful it could dominate the online auction and classified advertising sectors. Known as Google Base , what appears to be the Alpha-phase or first development stage of the program has been featured on Google focused blogs for the past 24 hours.
There are plenty of companies that will say they can do whatever you want them to do. You want to be #1 for spring? Sure, no problem. They will happily take your money, do some work, and promptly get no results. Don’t blame them though — they were just telling you what you wanted to hear.
Online advertising is entering a fourth phase of innovation. Each of the previous waves of online marketing innovation has directly influenced or informed the development of successive waves. Starting with banner ads ten years ago, the online economy has revolved around advertising. While subscriber fees, government grants and private investment capital paid for the development of the backbone, advertisers paid for the development and sustentation of commercial websites. The same is true today but, just over a decade into the evolution of the public/commercial Internet, advertising has become much more precise, targeted and universally pervasive.
Since the advent of Google’s AdWords grassroots distribution program, AdSense, several webmasters have built businesses out of taking content off of other people’s websites and using that content to build pages designed specifically to attract ad-clicks. These sites only exist to game Google in one way or another, mostly for money but also for increased search rankings or as a means of manipulating search spiders.