There are many ways competitor intelligence research can give you a competitive advantage in achieving your website business goals. Competitor research is an integral part of premium SEO services. It can help you beat the competition in the SERPs (search engine results pages), and it also works to protect your brand
Working with client PR firms to optimize press releases often generates some interesting discussion and education about writing style and keyword usage. A lot of press releases seem to be written by budding poets or ex-ad copywriters trying to be clever with the reader. This does not always bode well for keyword based ranking in algorithmic news and search engines.
Have you heard about the latest “sport” in dirty online business? It’s called Google Bowling and it represents a gaping flaw in Google’s system that allows your competitors to sabotage your site to the point of getting it banned or penalized.
