In case you haven’t noticed, there is a fairly significant update happening at Google right now. Jagger is keeping true to previous Google updates and is wreaking havoc on the nerves of many webmasters, SEOs and small businesses who’s placements seem to have vanished overnight. Starting sometime over the weekend, Google started showing results that looked somewhat different from the results shown earlier.
How to use statistics to enhance your web business through the use of sales, traffic flow, uniques, hits, click-through rates, and many other important business factors.
As a facet of the Internet economy, search engine optimization is a specialized service that shares several characteristics with other web-based businesses. While the objects of our labours might be seen and used by millions of unique people in millions of unique places, our workspace consists of a 17″ – 24″ monitor, a miniature window on an exponentially expanding world. A 24″ portal might seem small by modern building standards but as both Yahoo and Google will tell you, size is not the issue, depth is. That 24 inches represents the largest window of opportunity anyone could ever open.
Branding is a major goal for marketers around the world, and companies typically allocate big bucks for this objective. But branding was always hard to measure, that is until the web became a commercial medium.
Having a website that gets found in Google, Yahoo, and MSN, etc. isn’t hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started.
I watched Roy Williams in a quite literally amazing presentation about society’s 40-year Pendulum recently. His presentation was a delightful hidden bonus in the agenda from the Call to Action seminar hosted by Bryan and Jeff Eisenberg at the Wizard of Ads Academy 1 in Buda, Texas.
Advertisers can avoid getting ripped off by being diligent and learning about the search environment before investing in an SEO firm’s services. As the basic sector of the fastest growing facet of mainstream advertising, SEOs need to be more professional, offering a much more accessible and open service to their clients. The sector not only needs to act ethically, it really needs to appear to be ethical. This, from what I gather, is the bggest obstacle faced by professional SEOs.
Yesterday, Google Inc. CEO Eric Schmidt and Sun Microsystems CEO Scott McNealy held a mid-morning press conference to announce a distribution partnership between the two online giants. For those who watched or listened to the media event, details of the deal have not been fully filled-out. What was revealed leaves a lot of room for speculation but two things are clear, Google is gunning for Microsoft, using the Java Sun Microsystems as its muscle, and Google’s strategy goes far beyond pushing Microsoft around.
The most unique aspect of the Internet, the very thing that makes it different from every other communications medium is, in many cases, one of its least understood characteristics. Unlike print, audiotape or video recordings, the Net is an interactive medium requiring an ongoing investment of time, knowledge and capital.
We all know how popular blogs have become, especially in the past few years. Millions of blogs are being created and read every day. As such, many companies see the potential and are jumping on the bandwagon. Unfortunately, an ill-conceived corporate blog strategy can generate lawsuits, angry customers or employees and a bad brand experience.