I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. It was then that I realized that many people still do not consider what they do with their website as part of their marketing plan but as, well, just something else.
A year of unprecedented change in the search engine landscape and online business environment has forced many SEOs and SEMs to alter and, in some cases, drastically rethink the services they offer and the techniques they use. For some SEOs, the changes represent a world of opportunities to expand their services and experiment with emerging techniques. For others, the changes in the search world have hit with the repetition and intensity of a series of destructive environmental disasters. Â Before getting into the changes to services and techniques, a quick look at how the search marketing sector has changed is in order.
An interesting phenomenon is coming to a monitor near you, perhaps the one you are looking at right now. The days of convergence are upon us. The trend towards the merging of media via the Internet is already causing significant cultural shifts as witnessed by the power bloggers have exercised in relation to TV and print journalism.
