I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. It was then that I realized that many people still do not consider what they do with their website as part of their marketing plan but as, well, just something else.
A year of unprecedented change in the search engine landscape and online business environment has forced many SEOs and SEMs to alter and, in some cases, drastically rethink the services they offer and the techniques they use. For some SEOs, the changes represent a world of opportunities to expand their services and experiment with emerging techniques. For others, the changes in the search world have hit with the repetition and intensity of a series of destructive environmental disasters. Â Before getting into the changes to services and techniques, a quick look at how the search marketing sector has changed is in order.
An interesting phenomenon is coming to a monitor near you, perhaps the one you are looking at right now. The days of convergence are upon us. The trend towards the merging of media via the Internet is already causing significant cultural shifts as witnessed by the power bloggers have exercised in relation to TV and print journalism.
Google has recently done a major algorithm update, nick named Jagger update series. This article gives an overview of how and why Google needs to update its website ranking algorithms periodically.
This is the second part of the Google Jagger update discussion.. This article shall discuss the specific areas the Jagger update has altered in the Google algorithm and its possible implications on the search engine rankings.
If youve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.But if you knew what I do, youd realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.Here are five ways that Google provides free traffic assistance.
In the SEO business, there is a lot that can be done to a client’s site that is likely to give them success. However, even in the best of circumstances limitations to what can be performed on a site are inevitable. Does the SEO have free range over the entire site or just a few pages Do they have permission to re-design the site, reword content significantly or change the navigational structure Can the SEO dictate to the client how they should answer their phone or respond to email inquiries
Ever since Google introduced its latest algorithm update in September, a fair amount of column space has been dedicated to telling webmasters and small business owners to wait until the update is complete. In so much as it can be said that the Jagger Update will ever be complete, the final cycle of the immediate update appears to be playing out.
It is no secret that the search engine optimization industry has its fair share of phony companies that make claims of service and results of the same nature
Marketing budgets have steadily been on the rise since the slashes that followed the dotcom bubble. However, management is requiring greater accountability for all marketing programs.