For those who’s businesses rely on the Internet to produce revenue the latest Google update, nicknamed Jagger, was one of the biggest events in the past couple years (probably since the Florida Update of 2003). With this 3-part update Google has essentially changed many of the rules and have thrown the SEO community for a loop.
Many marketers are in the dark about marketing budgets and particularly about search engine marketing (SEM) allocations. In fact, CyberAtlas reported last Fall that 58 percent of the marketers surveyed allocated less than 1 percent of their annual marketi
I’m often asked how we go about using web analytics to really pinpoint problems that make the tools worth the investment. Many people are dubious when asked to fork out 50,000 a year to have reports about how people visit their website. This article will describe how to use a key performance indicator to raise the problem and then go onto describe how to find out what the issue is on the website.
Searching is about to change as a new breed of search engine enters the market to uncover the vast array of information that current engines miss.
The revolution has been brewing over the past two years. Ever since a functioning business model based on paid-advertising turned tiny contextually delivered three-line ads into pure profit, software designers have been churning out a series of “killer apps” hoping the suddenly super-wealthy search engines would buy them or futures-hungry venture capitalists would fund them. For those who were successful in the development and those of us about to benefit from their success, the next Internet revolution has begun.