For those who’s businesses rely on the Internet to produce revenue the latest Google update, nicknamed Jagger, was one of the biggest events in the past couple years (probably since the Florida Update of 2003). With this 3-part update Google has essentially changed many of the rules and have thrown the SEO community for a […]
Many marketers are in the dark about marketing budgets and particularly about search engine marketing (SEM) allocations. In fact, CyberAtlas reported last Fall that 58 percent of the marketers surveyed allocated less than 1 percent of their annual marketi
I’m often asked how we go about using web analytics to really pinpoint problems that make the tools worth the investment. Many people are dubious when asked to fork out 50,000 a year to have reports about how people visit their website. This article will describe how to use a key performance indicator to […]
