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Archive for December, 2005

Determining the Value of Your SEO Service

December 28th, 2005 No comments

SEO providers come in all shapes and sizes. We often have potential clients come to us price shopping. They are not comparing our services with our competitors, but they are comparing our pricing with our competitors. In that battle we lose almost every time, and the reason for that is because there is always an “SEO” company that will work for less. With SEO, however, you usually get what you pay for. If you want a cheap service, you’ll get cheap results.

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2006 SEO Predictions

December 28th, 2005 No comments

Here is our perceptive look-ahead, a series of educated guesses that amount to little more than shots in the dark. Given the enormous growth and maturity of the search marketplace in 2005, some of these shots can’t help but find their targets.

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Capitalizing on the

December 22nd, 2005 No comments

With 2003 rapidly approaching, it is evident that the search engines are changing the pace of the once quiet industry. The days of Google demanding your undivided attention are likely over as Yahoo boasts its newest acquisition in Inktomi.

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The Future of Yahoo – In Inktomi’s Hands?

December 19th, 2005 No comments

In the spirit of peering into the future at the things that await us all, let’s now take a look into what could happen if these rumors of an Inktomi and Yahoo partnership were to ever come true.

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How To Get Your Web Site Content Syndicated

December 19th, 2005 No comments

The real secret to attracting more traffic is to add bucket loads of fresh content to your site. Providing you promote this new content effectively, it can act like a magnet on your site, pulling in new visitors every single day.

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Search Engine Optimizaton Overkill

December 17th, 2005 No comments

Are you using search engine optimization tactics that lead to SEO overkill You may not think so, but according to several SEO experts at the Search Engine Strategies conference held recently in Chicago, Illinois, you might be using what is called SEO Overkill. Michael Murray from Fathom SEO, Matt Bailey from the Karcher Group, and Heather Lloyd-Martin from SearchEngineWriting.com all discussed SEO Overkill.

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Search Engine Submission Guide

December 14th, 2005 No comments

Andrew Gerhart takes a look at the correct submission process to the free and paid major search engines and directories, how long they will take to list your website, and more.

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Is a Shake Out Shaping the Search Marketing Sector?

December 14th, 2005 No comments

Mondays follow weekends and a lot can happen over 48-hours. That makes a Monday morning a bit of a mash-up. As I scan article ideas from first to last, my mind keeps wandering to the middle. There must be a common thread uniting ideas found in the four pieces outlined below. The most obvious connection is that each relates to search marketing but perhaps if read collectively there is something a bit deeper, a signal of where the SEM industry is going.

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Top Rankings Guarantees Debunked (Again)

December 13th, 2005 No comments

Each week I get calls from prospective clients looking for some kind of guarantee for our services. Sure, we can provide a guarantee that gives us enough wiggle room to be useless, but most people would rather work with a company that is a bit more forthright in their business practices.

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SEO For The Big Three

December 13th, 2005 No comments

Ranking your website highly on one of the “big three” search engines (Google, Yahoo or MSN) is a daunting task let alone ranking your website highly on all three. Three engines, three algorithms, three different sets of rules – and yet there are websites out there that have first page rankings across them all – how do they do it?

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