Search engine marketing has displaced every traditional media with the exception of television in relevancy and importance in the eyes of ad-buyers. With much lower costs and a much greater reach, online advertising makes up the second largest area in which advertisers spend money and marketers pass messages. There are a growing number of advertising channels available via the Internet and the major search engines are interested in acting as facilitators for as many of them as possible.
Do you know how to use referrers to increase your traffic? How to increase your conversions? This article is the second in our series on learning how to analyse and understand your web site’s statistics. The goal of this series is to help you increase your site’s revenue.
Do you know how to use referrers to increase your traffic? How to increase your conversions? This article is the second in our series on learning how to analyse and understand your web site’s statistics. The goal of this series is to help you increase your site’s revenue.
Does the length of your website’s domain name registration affect the search results at Google This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, “Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” According to this statement in the patent, domains that expire in 10 years are more valuable and legitimate than domains that will expire in less than a year.
The Best of the Web, one of the Internet original website directories (created in 1994), has decided to tackle the blogosphere in a big way by introducing a hand-edited blog directory. Although the directory was soft launched on November 12 of this year and officially launched November 15th at the WebmasterWorld Search Engine and Internet Marketing Conference in Las Vegas, the directory boasts over 5000 blogs. The Best of the Web blog directory is located at blogs.botw.org.
Is there still a need for standard search engine optimization strategies? Why should you change your site for search engine friendliness if all you have to do is bid for the top positions?
High rankings in search engines can bring you lots of targeted traffic, but will you be ready to convert those leads when they get there?
Everyone is trying to second-guess what’s going on at Yahoo!. Some experts are saying webmasters will stop paying $299 yearly for the Yahoo! Business Express listing . Others say it’s more important than ever to pay for the Yahoo! listing in order to boos
The simple truth is this: search engines read text and not much else. You absolutely, positively need to use text on the pages of your site that you want indexed and ranked highly. Not graphical text that you created in your fancy design software, but act
For the past three months, AOL has been acting like the greased pig of the search engine world. Each of the other major players has been trying to capture a piece of AOL but according to the breathless reporting in publications such as the Wall St. Journal, Search Engine Watch, CNet News and WebProNews, AOL has been playing each against the other.