Unfortunately for Google stock holders, record profits built on an increasingly diversified stable of products and services simply wasn’t enough to please Wall St. analysts who had expected larger returns. Google’s share prices dropped below $400 in the largest drop in value since their initial public offering in August 2004. (Google shares closed slightly higher at $401.78 by the end of the day at NASDAQ.)
I don’t run a brick and mortar shop so my knowledge there is extremely limited. But after helping businesses succeed online for almost a decade I’ve seen a thing or two that I think is relevant to how online businesses operate online.
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I’ll show you how it’s done.
Many have been claiming the death of SEO for years, something that I have never bought into and time has proven that belief correct. I do, however, believe SEO-only providers will be dead within the next four years if not substantially sooner.
As expected, the roll out of change in the world of search is proving to be highly disruptive. Though the year is only three weeks old, noticeable shifts are occurring among the largest search entities and throughout the search marketing sector, making the scenery much different this month than it was just a few short weeks ago.
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I’ll show you how it’s done.
Doing your search engine optimization and marketing in-house will often times produce poorer quality results and use up more valuable man-hours than simply paying a professional in the first place. Even if you were to hire a full-time SEO to work in-house there are so many levels of experience that are necessary to make any optimization campaign successful. If you rely on only one person to do all that you’ll still be shorting yourself some necessary components that make a campaign successful.
If someone were to ask what Google’s core business is, the vast majority of respondents would answer, “search engine”, smiling the giddy grins of those who know they are right. I’ve tried this one on my friends, most of which are already used to the torrent of trick questions that seem to stream from my tongue. Though most of them have heard me lecture about Google in public and private, most still get the answer wrong. Google’s primary business is advertising, as it makes the bulk of its billion-dollar quarters from advertising revenues.
Spam, in almost any form, is bad for your health. The vast majority of web users would agree with that statement and nobody would even think of the finely processed luncheon meat-product made by Hormel. Even the word itself is infectious in all the worst ways, being used to describe the dark-side and often deceptive side of everything from Email marketing to abusive forum behaviour. In the search engine optimization field, Spam is used to describe techniques and tactics thought to be banned by search engines or to be unethical business practices.
Waves of change have cascaded over the search marketing sector in the past year prompting changes in the methods, business and practice of search engine optimization. Though many things have been altered, expanded or otherwise modified, the general search engine market share has not. Google remains the most popular search engine and continues to drive more traffic than the other search engines combined. Another thing that has not changed is the greater volume of site traffic generated by organic search placement over any other form on online advertising.