Search Engine Strategies Conference & Expo 2006 gets underway next week in New York City. Which sessions will you attend? Greg, a frequent speaker at Search Engine Strategies conferences offers his schedule for SES NYC 2006.
It’s been a long time since we’ve heard from Lycos. Long lost amidst the choppy seas of corporate change, Lycos was once one of the ruling elite. Today, Lycos appears to be a number of fragmented shells of its former self. That might be changing soon though.
Choosing your domain name is a no-brainer, right? Not so fast. Your domain name, or URL, can have vast consequences in both the online and offline marketing arena. Long or difficult to spell domain names can be the death toll for any website, long before its even been given a chance at success. Short or clever domain names can make people remember where to go more easily, while keyword domain names can often bring in unintentional, yet quality, traffic as people type in whatever.com.
Something interesting is happening at the Googleplex. Just a week after publicly slapping BMW for using cloaking and doorway techniques, Google has confirmed a much larger penalty it applied in 2004 against what was once one of the largest SEO firms in the world, Traffic Power. When an SEO firm gets its own site banned from Google it is somewhat interesting but not terribly newsworthy. It becomes an enormous story when that firm’s client list is banned from the index.
Any serious marketing initiative begins with a solid marketing plan, search marketing should be no different. It is however an unfortunate fact that many search marketing campaigns are conducted without the firm foundation and clear direction that a good search engine marketing plan can provide.
Link building has become a cornerstone of SEO/SEM services so many are interested in knowing what makes a good link, what they should strive for, etc. that will provide the biggest impact on their site optimization.
Google finally appears to be taking action against some of the most egregious forms of “black-hat” SEO techniques. Cleaning up messy SEO might be more important than ever.
Today, search marketing, particularly ‘pay per click,’ is one of the most popular and most cost-effective methods being used to reach the masses. Pay per click can actually strengthen a major advertiser’s campaign by bringing down their cost-per-impression, while at the same time increasing their number of impressions. In addition to increasing impressions, the internet, in my opinion, is the single best way to target specific markets and demographics that appeal to major advertisers. Let me prove why this is my belief.