With every new algorithm change we find that search engine technology is getting smarter and wiser about how they analyze pages for the search results. In the past, much time and effort has been spent trying to deconstruct search engine algorithms while neglecting the user. Todays SEO is vastly different than that of yesterday.
The easiest way to measure success in SEO is still found in pure search engine rankings. Either the site appears in the Top10 listings under target keyword phrases, or it does not. Top10 rankings are what most SEO firms promise their clients.
On-page content and optimization by itself is no longer enough to rank well in the major search engines. Unfortunately, link popularity has become a dominant factor in deciding who ranks the highest within the major search engines, especially within Google.
