Linking Campaigns Lead to Increased Online Visibility

A linking campaign is a necessary step in the overall success of your website. You can put up a website, have great web design, and have great content; but without other websites linking to your website no one will know about it. Furthermore, the search engines rely on links in order to find new websites […]

Search Engine Strategies Toronto - Day Two

I covered three of the five sessions today, Google made one big announcement with an enhanced Google Sitemaps feature. Other than that, please review the following sessions I covered, listed below: + Targeting Search Ads By Demographics & Behavior + Meet the Crawlers + Fun With Dynamic Sites…

Google Sitemaps Adds Spam Checking, New Webmaster Help Center & Other Features

I just came out of the Meet the Crawlers session, where Google announced new features and a new layout for Google Sitemaps. The Sitemaps blog just posted the details as well. One huge feature is that Google tells you if your site is in the index or not and if it is not, they won’t […]

Yahoo Launched Go TV - DVR Service

I just noticed an update on the Yahoo Next page that introduces Yahoo! Go for TV Beta. The service allows you to “view photos, search for video clips and watch movie trailers on your TV.” Plus it has full DVR features like TiVo. For more information on trying this out click here, you will need […]

Donald Trump Trumped by Travel Sites With SEO

Donald Trump recently launched a travel site located at www.gotrump.com. Trump, like many new website owners, built a site without first considering the unique nature of online marketing and promotion.

Search Engine Strategies Conference 2006

Attending a Search Engine Strategies Conference has been likened to having an encyclopedia downloaded into your mind in two or three intense days of concentrated information sessions. For long term SEOs and SEMs, a SES conference is a chance to catch up with colleagues and exchange gossip, information and collegiate humour.

Killer SEO Strategy - Part 2 of 2

It will be necessary for our strategy to satisfy our basic definition of SEO as a minimum. Yet to receive the distinction of being the Killer strategy we need to go a little above and beyond the call of duty.

Subdomains - What are the SEO benefits?

There has always been a long standing debate over whether or not to use a subdomain. Questions I commonly receive are… What is a subdomain? Is it hard for a sub-domain to rank well? When should a use a subdomain? What are the SEO benefits? What are the alternatives to a subdomain?

Slight Algo Shift/Update at Google

Based on my communications with several folks and our observations on those sites whose rankings we monitor, it would appear that sometime late last week (or over the weekend) Google shifted around some rankings. Our best guess as to what happened:
Global popularity/authority of a domain was slightly devalued when calculating rankings […]

Oilman Spots Star-Crossed Lover in AdWords

Hat tip to Todd who found this Adwords ad at Google in a search for San Francisco. If that isn’t love at first sight, I don’t know what is. Now all you Friscoers, get to work tracking her down!
I just have to wonder about the relevance (and the cost).