The linkbait conversation at SEOmoz got me thinking about how to encourage the shift in the SEM industry from rankings (GUARANTEED TOP TENS) to positioning (overall web presence success goals).
Web hosting costs have reduced drastically in the last several years; however, you shouldn’t choose a web host based solely on cost. As inexpensive as it might be month to month, a poor provider can cost you thousands of dollars in lost sales if your site or email goes down or simple fails to function […]
Now that you’re involved in your company’s PR efforts (which is only right, because search engines are the primary PR vehicle of the online space, inasmuch as many of them aggregate news sites and blogs and typically include links from such sources as a factor in determining relevance), you must ensure that your main keyphrases […]
As you probably already know, bringing in traffic is not easy - it takes hard work, determination and lots of elbow grease. So if you’re ready, roll up your sleeves and follow these 26 simple steps, and within just one year you will generate enough traffic to keep you busy for a long, long time!
Earlier this week, the board of directors of a well trafficked grassroots online news-source decided to pull Google AdWords from their site. The decision was based on the outrage its members felt over what they perceive to be Google’s collaboration with Chinese Government (PRC) officials to censor or otherwise limit content available through Google China.
Search engines love blogs and therefore so do spammers. Spammers love blogs only because blog spamming techniques work, thanks to the search engines and bloggers themselves. Blog spam comes in several different forms and you need to be able to identify each.
Google is without a doubt the world’s number one search engine. According to the research firm Neilsen/NetRatings, Google’s share of the global search market in February 2006 was 48.5%, more than double the 22.5% share its nearest rival Yahoo saw. Having been the engine of choice for nearly five years, Google is synonymous with search. […]
Through its Overture pay per click search division, Yahoo has been found facilitating fraudulent click activity generated by known spyware makers including 180solutions, Intermix, and Direct Revenue. The Spyware - Click-Fraud Connection — and Yahoo’s Role Revisited, (Apr. 4, 06), shows how at least a dozen different spyware firms redirect Internet users searches through their […]
If you run an ecommerce site, then you know that its important to make sure that your products show up in the organic search results ahead of your competitorsespecially if your competitor is selling the same products. Optimizing your ecommerce web site for the search engines can be tricky at times, so well examine whats […]
