I got a lead through our website the other day with an interesting comment attached. The prospect was requesting specific information on pricing for our services but as you can read below, they simply copied the information from what another SEO provided them.
The first six months of 2006 have been a period of expansion, growth and significant change in the search marketing universe. There have never been as many online options available to commercial advertisers and their agents as there is right now, a trend that shows no signs of abating. Just to keep things interesting, lot more change is expected in the second half of the year as well.
When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising.
How links are valued by search engines and by savvy webmasters who build sites have changed over the years however the way most web users think about links has not changed all that much. When discussing link strategies with clients, a lot of confusion comes from having two different understandings of what links are used for and how they should be used.
Pay-Per-Click or PPC is the fastest growing out of all segments of advertising including traditional as well as online media. With that in mind it is absolutely essential that you understand exactly which PPC advertising platform is best suited for your unique business needs or you may be left in the virtual dust.
The article outlines the role of good copywriting in the overall SEO and explains what quality copywriting actually means and why including educational copy in the business website is a win-win.
I’ve been doing SEO for years and I can’t get past the fact that optimization continues to be the “after thought” of website development. This was all well and good in the late 90′s as SEO was just beginning to come onto the scene, or even in the early 2000′s when SEO was moving into it’s prime. Back then websites were always developed first and then considerations for online marketing came later. All that needs to change.
Google introduced a new age of advertising earlier this week by announcing plans to distribute video commercials on websites in its pay per click AdWords network. The move opens the once exclusive marketing channel of televised ads to a far wider array of small and medium businesses.
Blog search engine Technorati is now tracking nearly 27 million blogs and there are about 75,000 new blogs launched every day. How can a business blog stand out with this kind of competition? Like anything else, there’s no silver bullet answer. One thing you can do is to optimize your business blog using many of the same optimization tactics you would use with your web site. Business blogs can generate traffic without search engines, but WITH search engines it can be even better.
Although I’m a News Search SEO expert, I’m also a former award-winning newspaper editor. So, I confess to sneaking a peak on occasion at an old fashioned news headline in The New York Times print edition.