Content, content, content. That’s all I hear…probably because that’s what I am always saying. Content! I think people don’t fully understand me when I tell them let their content do the work work for them.
Ever seen an iceberg? They are magnificent ice mountains, frozen floating islands bobbing around the most northern and southern oceans. Aside from the fact they are frozen, the coolest thing about an iceberg is that only about 1/10th of the mass of the berg is visible above the water. Knowing the other 9/10th of the mass exists below the surface adds oomph to the awe.
There is so much information available on SEO and SEM. Everywhere you turn there is another article on SEO. One thing I often notice is many people suffer from information overload. They try to read everything they can find and in many situations, they try everything they read. Some of that information is either outdated or ineffective. Some of these self SEO’ers simply don’t use what they read effectively. I have taken some of the most common mistakes and will explain them for you here. Hopefully, this will help you correct any problems on your site.
It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact, even the mainstay of SEO copywriting (keywords) is based on a need to spur visitors along as they work through the information on your site. If you want truly effective SEO copy, you’ll take time to learn that keyword use goes beyond the search engines.
Whether you’re planning the launch of your first site, or wondering why your site counter is actually moving backward, stop. You need a strategy to promote your site to search engines and to visitors. A plan of action based on five key factors, all of which should be weighed carefully before you take another step. Here are the five, most important considerations in the development of any search engine promotion.
Most visitors view the home page and leave. Wrong products. Weird typeface, confusing navigation – it can be anything from color motif to lack of clear prices. SEO gets them there, but it doesn’t convert them to buyers.
This article will help you ensure you do not fall into the trap of being sold SEO services when the return on investment case is not clear.
One of the most frequently asked questions readers and clients ask revolves around how websites can be best optimized to meet the algorithmic needs of each of the major 4 search engines, Google, Yahoo, MSN and Ask.
As long as I’ve been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy. These are practices I’ve preached with fervor for years. This information can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings.
Operating a successful business is largely about building and maintaining relationships. Your customers are concerned about price, quality, service, etc., but the most successful businesses are those that work to develop a relationship with their customers.