Content, content, content. That’s all I hear…probably because that’s what I am always saying. Content! I think people don’t fully understand me when I tell them let their content do the work work for them.
Ever seen an iceberg? They are magnificent ice mountains, frozen floating islands bobbing around the most northern and southern oceans. Aside from the fact they are frozen, the coolest thing about an iceberg is that only about 1/10th of the mass of the berg is visible above the water. Knowing the other 9/10th of the mass exists below the surface adds oomph to the awe.
There is so much information available on SEO and SEM. Everywhere you turn there is another article on SEO. One thing I often notice is many people suffer from information overload. They try to read everything they can find and in many situations, they try everything they read. Some of that information is either outdated or ineffective. Some of these self SEO’ers simply don’t use what they read effectively. I have taken some of the most common mistakes and will explain them for you here. Hopefully, this will help you correct any problems on your site.
