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Archive for July, 2006

Google, Orion, SEO & You

July 23rd, 2006 No comments

Every now and then an event occurs that changes how the SEO community views the way websites are optimized and structures promotions. The purchase of the rights to the Orion Algorithm by Google and equally important, the interest that both Yahoo! and MSN took in the algorithm as they vied for ownership themselves, marks just such an event.

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Google, Orion, SEO & You

July 23rd, 2006 No comments

Every now and then an event occurs that changes how the SEO community views the way websites are optimized and structures promotions. The purchase of the rights to the Orion Algorithm by Google and equally important, the interest that both Yahoo! and MSN took in the algorithm as they vied for ownership themselves, marks just such an event.

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Demystifying Your Competitor’s Ranking Successes

July 18th, 2006 No comments

There are a few solid reasons behind the search engine success of any website and it is important to learn what these reasons are before trying to compete. How is this done? Therein lies the subject of this article; how do you determine what your competitor has done to win the search engine war?

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Search Engine Optimization and Semantics: Index Content Not Keywords

July 16th, 2006 No comments

Despite the awesome drawing power of the www and its ability to sell products and broadcast messages, as site designers and owners, we’ve only begun to harness the true power of a fully-compliant semantic web.

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How to Lead with your Online Marketing Campaign

July 11th, 2006 No comments

There is nothing wrong with a desire to be everywhere your competitors are, but don’t let this form the only basis for how you run your business. If you truly wish to be successful, you need to lead with your online marketing campaign.

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Google AdWords: The Next Generation of Search Marketing

July 11th, 2006 No comments

Google sets themselves in a league of their own above other search engines by their relentless pursuit of new ideas, inventions and technologies that emerge from the depths of Google Labs to become a reality.

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What Makes a Good Search Engine Optimiser?

July 9th, 2006 No comments

SEO is believed to be an easy profession. At first glance, it really is, which is probably why the number of various SEO specialists, SEO professionals and SEO experts is growing daily at a tremendous rate. The article describes in detail what skills a person should possess and what approach to profession take to be a really good SEO.

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Solid SEO Through De-Optimization

July 9th, 2006 No comments

De-optimization is not so much the reduction of the ranking factors insomuch as it is a return to the original intent of a website which is to cater to the visitor. As the end goal of the search engines is to provide the best possible set of search results for a specific query it logically follows that websites should strive to attain an excellent visitor experience in order to attain and maintain high rankings.

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Google Adds to SEO Toolbox

July 4th, 2006 No comments

Google has become an unavoidable fact of life for anyone with the intention of having their website found online. It is the ‘big daddy’ of search engines with very nearly 50% of the search market in its pocket. For this reason alone I get pumped up when I am given new opportunities to peek into Google’s treasure trove of stats. Today I would like to share with you a relatively new offering from Google’s lab; Google Trends.

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Your Search Engine Optimization Company – Protecting Your Time and Your Brand

July 4th, 2006 No comments

A search engine optimization company can create a campaign to bring you new, targeted leads, and raise your company’s online profile, all while keeping in line with your branding strategy. However, you will find that in order to get quality results that last, significant changes will need to be made to your website, from the addition of copy to changes to the code to alterations to the site’s design.

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