Pay-per-Click program management revealed

As important and necessary professional SEO (Search Engine Optimization) is today, other alternatives now exist to companies wishing to complement their search engine marketing (SEM) campaigns. Combined with a solid and well-structured, serious SEO program, SEM campaigns can be used to additionally increase visibility in the engines, as well as conducting some product-focussed marketing surveys on new services or products offered on a company’s web site.

~/~ Keyword Prominence ~/~

Prominence is how close to the start of the area that the keyword appears. In general, a keyword that appears closer to the top of the page or area will be more relevant. However, sometimes it helps to have a keyword in the middle of an area, or even toward the end of the area.

For example, an Infoseek search for keyword “Pre-Owned Electronics” returned the following match:

Pre-Owned Electronics, Inc - Refurbished and Used Apple Macintosh Systems, The independent source for new, remanufactured and used Apple Macintosh computer systems, parts, peripherals and accessories. We offer a full line of refurbished as well as used… 98% http://www.preowned.com/ (Size 3.1K) Read more

Keyword Proximity Explained

An example of effective use of keyword proximity is to use your prominent keyword or keyword phrase in both forward and reverse proximity.

If I write about an Internet service provider specializing in accelerated dial-up Internet access, I will first consider the keywords I am targeting for the specific page. If I determined that the target keyword phrase is “accelerated dial-up”, I will want to use keyword proximity such as the following:

Page Title: Accelerated Dial-Up

Description: Accelerated dial-up: Surf faster with dial-up accelerated to 5x the speed.

Heading: Accelerated Dial-Up

Sample Sentence: seohyd Internet Service offers server-compressed accelerated dial-up service. Dial-up acceleration service provides up to five times the download speed of Web pages compared to standard dial-up Internet service.

In the instance above, I have used keyword proximity to display the keyword phrase as both “accelerated dial-up” and ” dial-up acceleration” and repeated it throughout prominent places within the page.

Please note that the keywords are used in both directions (e.g. accelerated dial-up and dial-up acceleration). It often takes a careful eye to detect proper keyword proximity usage, but search engines see everything.

As a side-note, some people think that they should hide keywords. I am not ashamed or afraid to tell you of hundreds of keywords I hold at the top of very competitive search engine results. The way I look at this is if you want to compete with me, I welcome your challenge. After all, I compete with millions of competitors on a daily basis. Hiding keywords is another upcoming article where I will dispel some myths, so keep reading!

As I have discussed in previous articles on keyword usage, and how to never cheat a search engine, you should not become overzealous with any tips that I offer. At the same time, if you have a page about a specific topic, you should make it clear why a reader is there, and why a search engine should index your page.

http://www.ranks.nl/tools/proximity.html Keyword Proximity Analyzer