As important and necessary professional SEO (Search Engine Optimization) is today, other alternatives now exist to companies wishing to complement their search engine marketing (SEM) campaigns. Combined with a solid and well-structured, serious SEO program, SEM campaigns can be used to additionally increase visibility in the engines, as well as conducting some product-focussed marketing surveys on new services or products offered on a company’s web site.
Prominence is how close to the start of the area that the keyword appears. In general, a keyword that appears closer to the top of the page or area will be more relevant. However, sometimes it helps to have a keyword in the middle of an area, or even toward the end of the area.
For example, an Infoseek search for keyword “Pre-Owned Electronics” returned the following match:
Pre-Owned Electronics, Inc - Refurbished and Used Apple Macintosh Systems, The independent source for new, remanufactured and used Apple Macintosh computer systems, parts, peripherals and accessories. We offer a full line of refurbished as well as used… 98% http://www.preowned.com/ (Size 3.1K) Read more
An example of effective use of keyword proximity is to use your prominent keyword or keyword phrase in both forward and reverse proximity.
If I write about an Internet service provider specializing in accelerated dial-up Internet access, I will first consider the keywords I am targeting for the specific page. If I determined that the target keyword phrase is “accelerated dial-up”, I will want to use keyword proximity such as the following:
Page Title: Accelerated Dial-Up
Description: Accelerated dial-up: Surf faster with dial-up accelerated to 5x the speed.
Heading: Accelerated Dial-Up
Sample Sentence: seohyd Internet Service offers server-compressed accelerated dial-up service. Dial-up acceleration service provides up to five times the download speed of Web pages compared to standard dial-up Internet service.
In the instance above, I have used keyword proximity to display the keyword phrase as both “accelerated dial-up” and ” dial-up acceleration” and repeated it throughout prominent places within the page.
Please note that the keywords are used in both directions (e.g. accelerated dial-up and dial-up acceleration). It often takes a careful eye to detect proper keyword proximity usage, but search engines see everything.
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As a side-note, some people think that they should hide keywords. I am not ashamed or afraid to tell you of hundreds of keywords I hold at the top of very competitive search engine results. The way I look at this is if you want to compete with me, I welcome your challenge. After all, I compete with millions of competitors on a daily basis. Hiding keywords is another upcoming article where I will dispel some myths, so keep reading! |
As I have discussed in previous articles on keyword usage, and how to never cheat a search engine, you should not become overzealous with any tips that I offer. At the same time, if you have a page about a specific topic, you should make it clear why a reader is there, and why a search engine should index your page.
http://www.ranks.nl/tools/proximity.html Keyword Proximity Analyzer
