As important and necessary professional SEO (Search Engine Optimization) is today, other alternatives now exist to companies wishing to complement their search engine marketing (SEM) campaigns. Combined with a solid and well-structured, serious SEO program, SEM campaigns can be used to additionally increase visibility in the engines, as well as conducting some product-focussed marketing surveys […]
Prominence is how close to the start of the area that the keyword appears. In general, a keyword that appears closer to the top of the page or area will be more relevant. However, sometimes it helps to have a keyword in the middle of an area, or even toward the end of the area. […]
An example of effective use of keyword proximity is to use your prominent keyword or keyword phrase in both forward and reverse proximity.
If I write about an Internet service provider specializing in accelerated dial-up Internet access, I will first consider the keywords I am targeting for the specific page. If I determined that the […]
Keyword Stemming in regards to PPC, is taking the stem of a word, and building additional words by adding a prefix or suffix and using pluralization.
Sometimes the words from the output of these keyword stemming tools don’t have any meaning. That’s because the keyword stemming tools are meant to strip a word down to the […]
I was looking forward to the Yahoo Web 2.0 Strategy session as there have been a lot of questions about Yahoo’s strategy since they missed the YouTube deal and haven’t acquired Facebook.
Yahoo’s Strategy Still Unknown
While I think it’s pretty strange to really judge their strategy based on those two things alone, I was hoping this […]
The search engine world never rests. As online marketing professionals discover new ways to obtain top rankings the algorithms evolve right along side.
Chasing Top Rankings
There are two primary reasons behind the updating of ranking algorithms. To increase the quality and relevancy of the results, and to decrease the many pages of online spam.
As the algorithms […]
It’s interesting when you can find a demonstrative difference between countries and how data is presented in major search engines.
Discerning Censorship
There is a web page out at Indiana University that gives a vivid portrayal of Google censorship between China and the United States. If you type in information security, the Chinese results number is 505 […]
Zippy is a new meta search engine that queries other major engines and returns results in a format most suited for Webmasters and SEOs.
Tools From Zippy Bring SEO Into Focus
Link: Zippy
The site was launched in September by the seasoned SEO Dave Naylor, and provides some valuable tools for site optimization.
Zippy’s design is similar to Technorati’s […]
By now just about everyone who depends on the Web for a livelihood is aware that links are a key part of how all major search engines rank their results.
You Must Be Well-Linked To Be Well-Ranked
Stated simply, if you want to rank well, you must be well-linked. Where you rank in search results is due […]
There are lots of ways you can learn to be a better searcher. I probably perform, at minimum, several dozen searches in a given day. Sometimes hundreds.
Search With The Right Query
Link: be a better searcher
There are two common reactions to not getting the results that I want: I use a more specific query. I use […]
