Indian youth is as captivated by the Internet as the rest of their ilk from around the world. A significant number has also turned to the net for earning their living doing things like programming, which we Indians excel at, blogging again cool for us since English is our forte, and of course, Search Engine Optimization since we are a brainy, improvisational and hardworking lot.Okay, now after that patriotic prelude we come to the crux of this post. 31st March 2007 will see the top SEOs from India congregate in Delhi for a one-day symposium on SEO and basically all things Internet.
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By Shirley Kaiser
http://www.sitepoint.com/article/ultimate-seo-checklist
Optimizing your web site for search engines should be an integral part of your web site project, from the very beginning to the very end. Search engine optimization (SEO) should be considered, and if possible, implemented, throughout the planning, design, development, and maintenance stages of your web site.
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Rebecca Lieb, Executive Editor, The ClickZ Network, was the moderator for this session.
The speakers were Darren Kuhn, Group Account Director, Resolution Media and Phil Stelter, Director of Business Development, Range Online Media. Speakers focused on how to compel the consumer to click through while the ad complies with editorial standards.
Titles are the most important part of the listing as these help gain attention. The keyword must be used in the title. It is very important to be grammatically correct as errors can hurt brand and results. Once you have users attention the description must eliminate converters from non-converters. Description must also be customized for keywords. Create unique descriptions for every keyword phrase at Yahoo! Next, use display URL which helps user gain the confidence that they are not duped into entering a wrong site. Inform people what you have but do not try overly to sell your product. Have four to six creative styles with different message types like product guarantees, price points, or free shipping. Specific tracking tag are recommended. There are different guideline writings for service site as opposed to retail site. Every brand or service must be customized. Read more
