Some marketers will optimize their website for Google and forget the rest. Then we have those whose idea of an SEM campaign is paying their way to the top. Sure, Google is important; and yes, paid search is popular. But when it comes to planning a successful SEM campaign, you must go deep and wide to generate the largest number of leads and conversions.
This entry was posted
on Sunday, September 18th, 2005 at 11:00 pm and is filed under SEO News.
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