Bridging the Gap Between the Page, Keywords and Copywriting

How many different ways are there to say the same thing? In some industries, quite a lot. Let’s look at the SEM industry. When researching industry related keywords we found quite a few keyword themes that mean relatively the same thing to the common searcher: internet marketing, website marketing, online marketing, website promotion, search engine optimization, search engine marketing, SEO… these just to name a few.

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