I’ve always been a little skeptical of the Long Tail theory because any way you slice the analytics, hit products still account for the bulk of most companies’ sales.
Obscure Products Need Homes Too
What makes the Long Tail notion work for an online service like Rhapsody (often cited as a Long Tail model) is […]
Perhaps, any webmaster or SEO or a search engine marketer is always busy looking for ways to get links. If not, they are just looking for places to get links. So what’s the most efficient to get links?
Building Links Naturally
What is natural link building?
The most powerful links are natural links, so it should be wise […]
Ask enough questions about how to build links and you’ll inevitably hear the answer that you should look for quality links.
Just What Makes a Quality Link?
Just as inevitable will be a lack of explanation about what makes for quality in regards to links. So how do you determine which of several links is best? What […]
Google has gone live with Patent Search, which lets you search through over 7 million U.S. patents. The search engine seems pretty robust, with a bunch of advanced search operators.
Does My Big Idea Already Exist?
Link: Patent Search
Advanced search options include:
inassignee: - Search only patents with this assignee (example: Google)
ininventor: - Patents from this inventor (example: […]
When you size up the search marketing industry, you really have to marvel at all the different information sources, many of them conflicting, and how search marketers are able to stay on top of what’s current and relevant compared to noise and malarkey.
The SEO Genie Will Grant 3 Wishes
In the course of talking to prospective […]
Poor Yahoo. For a company that survived the bursting of the dot com bubble, had the largest Internet audience for most of 2006, and boasted a $3.16 billion gross profit over the last twelve months, they’ve taken quite a vicious PR beating.
Lets hope they paid for postage
Yahoo has fared poorly in financial analyst’s comparisons […]
As important and necessary professional SEO (Search Engine Optimization) is today, other alternatives now exist to companies wishing to complement their search engine marketing (SEM) campaigns. Combined with a solid and well-structured, serious SEO program, SEM campaigns can be used to additionally increase visibility in the engines, as well as conducting some product-focussed marketing surveys […]
I was looking forward to the Yahoo Web 2.0 Strategy session as there have been a lot of questions about Yahoo’s strategy since they missed the YouTube deal and haven’t acquired Facebook.
Yahoo’s Strategy Still Unknown
While I think it’s pretty strange to really judge their strategy based on those two things alone, I was hoping this […]
The search engine world never rests. As online marketing professionals discover new ways to obtain top rankings the algorithms evolve right along side.
Chasing Top Rankings
There are two primary reasons behind the updating of ranking algorithms. To increase the quality and relevancy of the results, and to decrease the many pages of online spam.
As the algorithms […]
It’s interesting when you can find a demonstrative difference between countries and how data is presented in major search engines.
Discerning Censorship
There is a web page out at Indiana University that gives a vivid portrayal of Google censorship between China and the United States. If you type in information security, the Chinese results number is 505 […]
