Ethics and Advertising - A Debate in SEO/SEM Circles

On the Internet, the word spam is most often associated with unsolicited junk email but search engine marketers use the word to describe techniques that violate search engine guidelines or are in some way or another based on offering search engines spiders one set of data while presenting another on the site. Over the past three weeks, threads about search engine spam at various SEM forums transited from discussion to debate, at many points descending into downright nastiness and incivility.

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