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How Web Analytics Helped Find A Million Dollar Hole

November 2nd, 2005 Leave a comment Go to comments

I’m often asked how we go about using web analytics to really pinpoint problems that make the tools worth the investment. Many people are dubious when asked to fork out 50,000 a year to have reports about how people visit their website. This article will describe how to use a key performance indicator to raise the problem and then go onto describe how to find out what the issue is on the website.

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