Is Your Copy Trusted by Google?

As long as I’ve been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy. These are practices I’ve preached with fervor for years. This information can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings.

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