I’m sure you’ve heard that the purpose of a website is to achieve a predetermined goal. This could be to generate a sale, build a newsletter database, fill in an online quote form, or download an e-book. Whatever the goal, one of the main things that determine the long-term success of a website is its copy. It’s quite a logical conclusion that so many online professionals take for granted.
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on Tuesday, June 14th, 2005 at 11:00 pm and is filed under SEO News.
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