SES Opening Day, as seen from the day after

The halls are packed, the banners hung, and the coffee is continuously brewing.Wires crisscross the floor carrying reams of data from fingers to blogs to readers, as the communal knowledge of the search marketing industry’s experts is conveyed to four massive but full rooms. The suits are pressed shoulder pad to shoulder pad, some sweltering in the heat of an Augustan California morning. It doesn’t matter that half the speakers are hung over from last night’s BoDog party, the audience doesn’t know and the professionals can carry their end of the conversation with cannons roaring in their heads.

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