Skype a key factor in eBay-Google alliance
EBay is hoping its new partnership with Google will help it find new ways to make money from Skype, its Internet calling service.
Tests by several companies indicate there is a group of advertisers, including mortgage brokers, who are willing to pay $8 to $15 for each call from a Web searcher, roughly 10 times more than they will pay for a Web site click.Source: International Herald Tribune
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