Starting an ultimately effective pay-per-click campaign is difficult. Although the paid search engines like Google Adwords and Overture (now re-branded as Yahoo Search Marketing Solutions) want you to believe otherwise. A goal of “getting website traffic” is logically appealing since marketers tend to directly associate website traffic to producing website actions like sales, subscriptions and so on. The problem is “all website traffic is NOT created equal.” Just because you receive “traffic” does not mean you will achieve website actions.
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on Wednesday, August 3rd, 2005 at 11:00 pm and is filed under SEO News.
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