In 1995, just having a Web site was cool, but promoting it was simply unheard of. Back then, Google was just an infinitely large number used by geeks and mathematicians to determine the probability of getting a date with Pamela Anderson. Fast forward to 2000: almost all businesses had a Web site (some even funded by a business plan sketched out on a bar napkin), and Google was a becoming a popular method of locating sites of interest. Some marketers even allocated a small portion of their Superbowl media budget for search engine programs.
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