We seem to go through phases with reciprocal linking where it’s hot, then it’s not, then it’s hot, etc. Right now reciprocation is on the upswing again as people zero in on the SEO buzz expression “relevant links”.
Chris Boggs at SEORoundtable has posted a new roundup of discussions on reciprocal linking in Reciprocal Link Requests: How to Decide Who to Say ‘Yes’ to?.
The article points out a recent discussion at HighRankings titled How do I know if a site is good to exchange links with?…
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