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For budding Internet entrepreneurs Andrew Holt and Rishi Khaitan, building a better mousetrap was the key component in their vision of the upstart comparison search engine dontbuyjunk.com. Behind the sparse front page is a wealth of products, information and consumer recommendations on a wide array of consumer and business electronic goods. Searchers are offered a number of comparative tools to change and narrow results, ranging from general price and product-specifications, to much more specific details relevant to each product type.